Programme structure

Nine sessions overall for a total of 48 hours.

Thematic areas

Session 1. Understanding yourself and entrepreneurship: the entrepreneurial journey (move out of your comfort zone!);

Session 2. The mindset for the enterprise start-up;

Session 3. The customer journey (a design thinking and market research approach);

Session 4. Innovation and entrepreneurial ecosystems (a role for strategy and innovation in the digital and circular economy);

Session 5. Concept development (how to develop systematically your ideas);

Session 6. Business model development;

Session 7. Launch and pivot (your first customer and how to adapt to the unexpected);

Session 8. Sustaining growth (an excellent team is key!);

Session 9. Business challenge (put your skills to practice!).